As a matter of fact I recommend reading one of his books because if you are a small business owner (like most of us out are) you probably do not have the luxury of a large internet marketing/advertising budget. In point of fact most small business owners have no budget at all for this. With that in mind, you will want to use the built in advantages of the web which can literally level playing field for the common man. It is precisely when you start to promote your home business operation on the web that you need to sharpen your guerrila marketer mind and use some of the free methods available to bringing eyes to your small business site.
As you are certainly aware, your site is worse than useless unless it is seen it and so this is here that you will need to focus your activities. The web is really getting more and more competitive all the time so you will definately want to use it's marketing advantages. Keep in mind that if you were to market your home business in print publications ot TV commercials the price would probably be prohibitive. But on the the internet there is a relative abundance of promotional activities which are either free or at least very inexpensive. You should start by spending some time preparing your webpages for the search engine robots. This process, often called SEO, is just a matter of making sure the keywords you are trying to rank high for are in your title and body of your website. There are a number of free resources on the web which allow you to research keywords (overture search term checker tool for instance)
to help you in deciding which ones are ideal for your site. This area of research is entirely free, except for your time naturally. Once you have your site "optimized" or search engine ready you may then want to spend time on free marketing activities such as link building and submitting your site to directories.
Trading links is an especially time-consuming job which many of your better financed competitors may be neglecting to utilize fully. You just seek out other related but preferably non-competing websites that are willing to trade. Use your favorite search engine to find these sites. Try not to overdo it. Google, as they proved on their latest update, now only wants to see a lesser percentage of your incoming links to be of reciprical nature (perhaps 25% of your overall incoming links). Also know that your own site's pages which link back to your homepage count for link popularity also.
I also suggest that you spend some extra time submitting not just to the main web Directories like Goguides.org and the open directory project, but also to the niche directories as well. It would also be a good idea to write an article on your area of expertise and submit it to the many content providers that are out there such as articlecity.com. Webmasters may post these articles in return for your "byline", which contains your URL. This is extremely effective and is often overlooked by your competitors. Posting to the Usenet, bulletin boards and free classifieds such as craigslist.org are time consuming tasks yet can help give you an edge. Also use the "sig file" in your e-mail to help promote your URL.
If you are interested in starting your own home business, you might wish to investigate
Aaron Wilmont is a writer/researcher, for more info. go to
http://www.home-business-match.com/resources.html and find out more about owning your own home business.
Aaron