Since people read from left to right, place an eye-catching graphic such as a photo of a house you've staged, in the upper left corner of the page. Do not put your logo in the left corner. Your logo, if you have one, belongs in the lower right corner with your contact information as it will be the last place people read on the page.
The page should also include:
A catchy headline at the very top of the page (like newspapers have) enticing people to pick up the one-sheet and read more.
Three or five (odd numbers are best) value testimonials from clients (for more on testimonials read this article: http://www.mycreativebiz.com/art_testimonials.htm)
Several bulleted items (an odd number of items is best) that explain the BENEFITS of working with you. (Ex. increase resale value of home.)
A short, two or three sentence description of your company or your background.
Lots of "white space." Do not pack every open inch of the page with information. A great one-sheet is simple and easy-to-read. There are no lengthy paragraphs or heavy sentences.
Most one-sheets are divided into two columns, with one giant headline across the top. The left side of the sheet contains the graphic, descriptive 2-3 sentence bio, and testimonials. The right side usually has bulleted benefits and contact information. It's that simple. Just make sure you are focusing on the BENEFITS to the potential client and your one-sheet will be great!
Kirstin Carey is the author of "Starving Artist No More: Hearty Business Strategies for Creative Folks". Kirstin knows that most creative professionals hate sales, contracts and discussing money. She consults creative folks on the business side of creativity so they make more money, attract better clients, and love what they do. Get proven strategies and insider secrets to help creative types like you get the business help you need at http://www.MyCreativeBiz.com