Since, the main job of affiliates is to market products and passing traffic through various ad campaigns. Therefore, merchants use click-throughs to count the referrals affiliates have driven and monitor their performance too in referring sales. Therefore, the major classifications are done from the angle of click-throughs that take place for visitor referrals, lead generation and conversion of sales. Following are the two major variations -
First is Pay Per Click or PPC – PPC affiliate marketing is mostly popular amongst the affiliates as they bask in the assurance of getting paid even when their referred visitor leaves merchants' website without generating leads. As the visitor hits merchant website, through ad tracking software in place merchant can locate the source of referrals and pay an particular amount (though smaller) to affiliates.
Second is Pay Per Performance or PPP – On the other hand, PPP affiliate marketing variation is widely liked by merchants as they do not have to pay for each and every referrals to their site – until and unless it is producing a lead or sale. This is why, PPP affiliate marketing is again divided into two types – pay per sales and pay per lead.
Instead of these above variations in affiliate marketing, some more classifications are done which is done as per levels of affiliates involved in the marketing, such as single and multi level marketing.
Author: M Wali is an expert author of Rupiz Affiliates, a leading affiliate network that caters to global audience. Which is into affiliate marketing, search engine optimization, online advertising, affiliate network.