Trying to make an educated decision on what keywords for this Pay per Click campaign to use and of course pay for down the line. These days it is so easy to upload funds into the account and start running campaigns. There are a few points to remember when running Pay per Click marketing campaigns. Knowing them will keep you from wasting money.
1. Choose the Best Keywords
The wrong keywords will deliver hits that do not convert. Traffic is not what you want. You want sales and profit.
Stay away from too popular keywords with large traffic statistics. Avoid multiple word keywords. These get a lot of traffic; but not a lot of sales. With the wrong keywords, you could waste your budget in less than 24 hours.
Choose specific keywords relevant to what you are offering. The more specific the keywords are the less money you are wasting for traffic that does not convert.
2. Do not Bid on the First Spot
This tip is mainly to save on the marketing budget. The number one spot does get most of the traffic but is not necessary the most profitable. It is certainly the most expensive. Most browsers shop as we shop in stores. They will click on other spots besides the first one.
3. Write Ads that Attract Customers, Not Browsers
With the right ad, you will get the right visitor, and a sale.
It is not about writing clever ads and having much PPC real estate on search engines. After all traffic is not what you seek when you are paying for it. You want to attract visitors that turn into customers. Write ads for those visitors not for the mass traffic.
4. Make Your Landing Page Convert into Profit
Do not send PPC traffic, traffic that you pay for to your home page.
With only a few exceptions, the home page is never the relevant landing page.
A "landing page" is the website page that you send people to once they click your PPC advertisement.
Send browsers to the page that matches the search more. If it is a product search, send them to the exact product page, a service to the appropriate service. You want the browser not to look for what they left the search engine for.
5. Track your Conversions, Not your traffic
You want to know which keywords are profitable for you and which keywords are wasting marking dollars.
There are keywords in your campaign that are making you money and there are keywords that are wasting your money. By tracking conversions (leads or sales), by keyword, you'll be more profitable. These Pay per Click marketing tips are to avoid most common beginners mistakes. If these common mistakes can be avoided, you the advertiser will have better chances to succeed.
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