So, how do you go from making zero dollars to millions?
To make fortune in MLM, you need to master creating a sales lead.
Great idea, but what precisely is a sales lead?
A sales lead for multilevel marketing is pretty much any person or business who seems keen on buying whatever product you are selling. Sales lead is always the first step and the most important step in the sale process. With no sales lead you cannot make any kind of money.
It is crucial not to get sales lead and marketing leads mixed-up. Marketing leads are leads that are particular to a certain brand or company (Coca-Cola, Johnson & Johnson, ECT.), and cannot be re-sold. Sales lead can be offered to multiple companies in one type of industry (life insurance, finance, ECT.).
The approach used for a sales lead for network marketing is direct selling. Direct selling is handled by distributors who represent the parent marketing company. Distributors are paid based on the amount of sales they make, during a given time. Direct selling makes a sales lead for network marketing by taking out the "middle man". Distributors of the parent company give demonstrations, presentations, and even place calls thus creating a acquaintance with a sales lead.
Once a acquaintance has been established, the likelihood of making an actual sale rises. What various people have trouble with is going from sales lead to the selling process, and keeping sales lead interested if a sale is not made on the first attempt.
To go from a sales lead for network marketing to sales prospect is based on the quality of the product you are selling. If a sales lead is interested than an interview, matter of money, distribution of the product and a time frame will be set. Once the sales prospect has actually paid for and been given the product, you have then made a closed sale!
Okay, so what if your sales lead does not be converted in to a sales prospect and how do you keep them interested in your product?
To keep a sales lead for direct marketing you need to be patient and insistent. The trick to keep a sales lead is by reminding them of the product now and then. Direct mailing lists are a great way to advertise to a sales lead and keep a relationship. Direct mailing lists are used on a regular basis to keep tabs on prospects and existing customers. A direct mailing list will mail out whenever you choose, (For example: Once a week or once a month), with a newsletter with reference to you or your company, and the product. The turnover rate for large direct mailing lists can be astonishing and lots of organizations make most of their money using this method.
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