by Abe Cherian
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If you are in any kind of business you should know some promotional
strategies to implement for your particular product, service or
opportunity that you are offering.
In the offline advertising & promotional world there are basically two
types of Promotional Forces...
'PUSH' & 'PULL' Strategies.
A “push” promotional strategy makes use of a company's sales force and
trade promotion activities to create consumer demand for a product.
A “pull” selling strategy is one that requires high spending on
advertising and consumer promotion to build up consumer demand for a
product.
Since I am writing for online business owners and affiliate marketers,
the 'PUSH' & 'PULL' strategies can be applied on the web as well.
Low cost 'Push' Strategies you can use to sell more products and
services online are:
1. Affiliate programs: If the product or service that you are selling
online does not have an affiliate program setup, you are losing sales
or spending too much money on advertising it yourself.
2. Follow Up By Phone: Most landing pages collect phone numbers but
never use it to call the prospective clients. The combination of email
follow up and a call will shoot your conversion through the roof.
3. Direct Mail: If you are collecting mailing address from your
Landing page, try sending a batch of direct mail offers to your
prospect list on top of your email and phone follow up.
4. Advertising: The frequency of your advertising determines how well
the rest of the 'push' strategies work. If you don't advertise, there
aren't any leads for you to call or direct mail for you to send out.
Try giving useful resources and places to advertise to your
Affiliates, so they can bring in the sales for you.
Low Cost 'PULL' Promotional Strategies to bring in more sales online:
1. Viral Promotional Products: Most people know the power of viral
marketing but may not have an effective viral marketing method in
place. Here are some thing you can do to market your website virally.
- Write small re-printable reports for others to promote with your
link or logo - Write articles and encourage other to post them free as
content for their site. - Send out news releases concerning a free
service or product available on your site. - Install a Recommend-
It.com referral system. - Enable visitors to e- mail post cards or
greeting cards from your website. - Offer a digital game or utility
for free download that carries your marketing message.
2. Social Networking: Use your branding, links and logos on social
network websites like, Youtube, facebook, friendster...etc.
3. Blogs: Personalize your blog pages with your company logo and
links.
4. Discussion Forms: Respond to posts with helpfull answers to
discussion lists in your niche market.
5. Seminar Networking: Attend seminars and connect with others. Strike
JV deals and an opportunity to create word- of-mouth.
It's absolutely imperetive to use both strategies, 'Push' & 'Pull'
promotional strategies, for your business.
Work Sheet: Do the following right now and watch your sales increase
within 7 days.
1. Write down a list of 'Push' strategies that you can implement in
your daily, weekly or monthly promotions.
2. Write down a list of 'Pull' strategies that you can implement in
your daily, weekly or monthly promotios.
3. Maintain a daily check list and do it.
4. Find someone who can help you do the daily chores and outsource
these tasks to others.
Conclusion:
Working on all promotional pillars will propel your business to the
next level. A combination of 'Push' and 'Pull' strategies for your web
business is key to your marketing
success.
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About The Author: Abe Cherian is the founder and CEO of
Multiple Stream Media, LLC., a company that helps online
businesses find new prospects and clients, who are
anxious to grow their business fast, and without spending
a fortune. Getting targeted traffic to your website and
making more sales is easy when you have the right people
to guide and do it for you. Give Multiple Stream Media
a call 1(845) 247 2565 or visit their site at
http://www.multiplestreammktg.com and make your web
marketing a lot easier.
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