In this article we outline the key points that you MUST incorporate into every sales letter you wield. These four factors really will make or break your sales page. Then well discuss some hard-hitting sales letter tactics that Vie used me with explosive results. Unlike other scams these tactics actually add value to your package while increasing your credibility. Well, in an online world where your prospects are already wandering around in a state of confusion and mistrust, your sales copy is the one chance you have of establishing credibility, building trust and convincing your prospect that your product can solve the very problems that torture them day in, day out. It’s absolutely crucial that all your sales pages contain this powerful mix. Attention Your Title Can Turn Off Your Prospects Before They Even Read a Word of Your Actual Sales Letter. Your headline MUST create attention in your prospects minds. Get into your prospects head and ask yourself this important question: What is the most important BENEFIT that can solve the biggest PROBLEM/HURT that my prospect faces.
Then put this into your sales letter headline. You need to create serious waves here the headline must draw your prospect into the main body of your sales letter. A good headline gets them there. Do you like talking to the dim-witted dullard at the party? What about the chattering fool who yaps away endlessly about himself? No. Neither then does your prospect want to spend time with a sales letter that’s either lacking any emotion or (going completely the other way) stuffed to the brim with pointless fluff. To create interest in your prospects, you need to understand your products benefits and their own concerns. You need to understand your industry and what your product has that your competitors don’t. Like a devilish murder mystery novel, each paragraph must be more exciting than the last. To create desire, you’ve got to convey the BENEFITS of your package. Go ahead and tell the prospect what they will gain when they click on the order button. What about the pain they’ll avoid? Time saved? These are things that people look for before spending their hard earned cash, and they want to know that your product delivers. You’ve got to urge your prospects to take action NOW.
Make the order button prolific and readily available. If your product has limited availability or is a (genuine) special offer, then let your prospects know about it. AIDA is a simple yet powerful guideline of setting up sales letters that do what they’re supposed to convert targeted prospects into customers. Now let’s look at some advanced tactics. These, when incorporated skillfully into an AIDA based sales letter have the potential of driving your response rates through the roof. I could have settled with just using AIDA to create my sales letters, and Imp sure I would have continued to do well. But would I have achieved some of the OUTSTANDING results Vie enjoyed in more recent years? Almost certainly NOT. Now, Ill walk you through some legitimate tactics that I use to make my sales letters hyper-responsive. The great thing about most of these is that they benefit the CUSTOMER too and ultimately that’s the best way of increasing your sales in the long run. If your product is digital (egg an e-Book or membership site) then consider placing a limit on the number of licenses available. This benefits you as the information developer because it creates genuine urgency to purchase. If customers miss out, they’ll have to pay a higher price to get in and that’s a powerful motivator. The benefit to the customer is that the limited number of licenses means they have a better chance of success if they use the private label rights content/videos etc provided
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