Author Information
Christopher
Member since 17th January 2007
Displaying 136 to 150 (of 300 articles)
31st March 2008
A renowned American marketing Guru once remarked, "If you are in business not for profit nor for pleasure, what the hell are you doing there!" Every word of that verdict rings true till today. Profitability is the first and the last word of running a busi...
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31st March 2008
You have probably been with owners of other small businesses on a course or in a seminar where people could not describe their businesses. Clarity on the kind of goods and services offered by your business is essential to good focus and ultimately to a su...
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31st March 2008
Successful utilization of marketing technique is essential for a business to grow. The term 'marketing techniques' is quite old though because for decades now businesses have tried to sell their product and services and adopted a range of such techniques ...
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30th March 2008
Joint Venture marketing is a way to effectively combine your marketing efforts with another person or business and increase your profits. Basically, a joint venture is a short-term partnership with another business; you promote the business, they promote ...
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30th March 2008
Regardless of the size, a small business must focus on marketing, just like any business of a substantial size. Unlike big businesses, small businesses have a lot of factors that make marketing more difficult. Primarily, these efforts are hindered by budg...
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30th March 2008
Telesales, also known as telemarketing, has earned a bad reputation in many business circles. Before consumer's legislation, telesales agents or telemarketers had unfettered access to potential clients. Anyone with a telephone listing was guaranteed an ev...
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30th March 2008
Marketing can be described as the intellectual background to the sales effort. Without a solid marketing plan, the product of research, thought and creativity, the sales effort is doomed to failure. When growing market share in a competitive market the ad...
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27th March 2008
Most small business owners get hung up on the idea that their customers are local and they know about the business anyway, that you don't need to appeal to customers outside your area so why develop a web presence, etc. But the facts and figures show othe...
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27th March 2008
The term "Internet Marketing", also referred to as E marketing or online marketing, is an incredibly broad one. The internet has brought many advantages to marketing including low costs in distributing information and media to a global audience. Internet ...
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27th March 2008
Inside other businesses right in your locality are people, and those people could benefit from the goods and services you offer. In other words, business people are customers too, and what makes them so easy to reach is that businesses are continually han...
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27th March 2008
Unlike traditional methods of advertising, online tools can not only measure the behavior of your target audience, but can also provide an advertiser with detailed statistics about the number of people viewing the ad and how many click it. This technolog...
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26th March 2008
Newsletters have become the most widely distributed and established form of email marketing and are used by almost every company and online business. Filled with useful information about a businesses products or services, a newsletter provides a way for ...
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26th March 2008
When your business is blooming, it's difficult to find the time each day to respond to every customer inquiry and manually email each customer a newsletter or other company information essential to keeping consumers informed and coming back to use your pr...
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26th March 2008
It is a well-known fact that the most challenging aspect of building an online business is the business of attracting online traffic to your website. This can often mean the difference between success and failure.
Don't fall into the track of thinking...
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26th March 2008
Anyone who has ever watched those interminable retails ads that run on late-night TV (they're called infomercials in the US) will have been amazed that people stay up late to watch them then actually purchase they don't need and probably don't want, using...
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