Author Information
Akhil Shahani
Member since 02nd May 2008
Displaying 196 to 210 (of 267 articles)
15th May 2008
Have you decided to purchase a database solution for your business but do not know the types that are available? This piece will help you in understanding different database solutions and the benefits of using them.
Desktop Databases: As the name sug...
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15th May 2008
Selling to customers has never been so complicated, or so simple! While selling is fraught with complexity as businesses cater to a wide spectrum of buyers spread across time and space, the tools of technology have helped streamline the process. Thanks ...
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15th May 2008
Neil Fletcher had been running the family’s retail business successfully for five years since inheriting it from his father. Fletcher’s Dry Goods was not only a well known landmark in the local area, but was also beginning to attract clientele from ne...
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15th May 2008
It is no secret that healthy workers make a happy and productive workforce. Forget the hazards of hostile work conditions in places such as furnaces or chemical laboratories; even the innocuous office of today poses its own threat. Computers have, no doub...
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15th May 2008
‘Although your customers won’t love you if you give bad service, your competitors will’
Kate Zabriskie
An opportunity missed is an opportu...
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15th May 2008
Introduction
Customer segmentation is defined as the division of a market into smaller, distinct consumer groups, based on shared characteristics.
The traditional way of dividing the market into different user groups is to segregate customers on th...
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15th May 2008
”The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.”
...
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15th May 2008
“It’s not how many come in, it’s how many come back that’s important.”
Doesn’t that say it all?
One of the biggest challenges of doing any online business is formulating a customer retention strategy. How do you make sure existing cust...
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15th May 2008
Did you ever have customers who seemed happy but suddenly stopped doing business with you? Did you ever wonder why? Obviously, something displeased them – your customer service, your product or your attitude, perhaps? A majority of unsatisfied customers...
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15th May 2008
To my customer,
I may not have the answer, but I’ll find it!
I may not have the time, but I’ll make it!
Yes, this is the essence of managing customer complaints. A satisfied customer is the lifeline for any business. However, in real life it is n...
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15th May 2008
As a new business owner, you’ll be looking for funding from outside sources to help you get your business started. Potential sources of funding include banks, venture capitalists, friends and family, credit card advances and other lending institutions...
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15th May 2008
Did you know that over 85% of purchases made online are paid for by credit cards? Or that sales can go up by as much as four times when credit cards are accepted? If your business is still insisting on the old fashioned check, or worse, cash, you may as w...
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15th May 2008
Most of us would brush aside creativity as a special talent, a gift possessed by a chosen few. Whether it’s the field of advertising, art, music or any other, those who “have it” get paid handsomely by those who don’t. But if you can’t show ‘e...
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15th May 2008
There are two ways in which you can promote your internet business - either through advertising or publicity. Generating good, positive publicity for your website can fetch you customers who already have formed a favorable opinion about you. This is ver...
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15th May 2008
Creating an advertising plan is the first thing to do before plunging headlong into any advertising activity. Start by asking a few tough questions, and don’t do a thing till you have the answers. It might seem difficult at first, or even a waste of ti...
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