Sometimes we focus so much on ad layout and strong marketing pitches that we forget one of the most important questions regarding advertising. When? That’s right, the timing of your marketing efforts is just as important as the how’s and why’s. ...

Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues. Small businesses do not have such luxuries. They must make every advertising dollar count. There are some universal rules, which apply to ...

How much do you know about graphic designing? Having you ever bothered to open up Adobe Photoshop to browse through its features, see what it can do? Having you ever served the internet for a brochure design you liked? Ever really taken the time to take a...

You grab all the mail from your mailbox and take a seat somewhere to sort through the pile. You flip quickly through letter after letter, pulling out the bills, the important ones, and skipping over most of the rest. Odds are good that you’ve skimmed ov...

The color printing a company has done is often the first thing a person will see in connection to that company. This is the very point of most advertising. You’re trying to target people who either don’t know who you are or haven’t had any interest ...

So you have invented a breakthrough new mousetrap. After years of toil your efforts finally have paid off with that great invention. Obviously, it is a proverbial mousetrap. It can be a new software application, gadget or any other new innovation. Now...

Why spend the money on something unless you know it is going to be a success? Brochures are a form of advertising that can be particularly time consuming. Beyond just the costs, taking care of the designs, writing, layout, and pictures, along with all ...

Here’s the scenario: You have a big project you need to get done. You have some brochures you need to design and write text for and a big poster you need to start designing soon so you can send it right away to a commercial printing company. But once yo...

Advertising is a necessary evil for every small business. As frustrating as it can be, you have to do it to continually bring in new business and expand your company. And if you are going to do it, you might as well figure out how to do it the correct w...

One of the biggest jobs for the new business owner is getting your name out on the marketplace. Given how full of other businesses and competition the market will be, you need to take the necessary steps to know exactly what goes into a great entrance. ...

Most companies are going to put a lot of thought into their business card printing. They will spend their time looking over different designs that create just the right image for them. They will get their color business cards and eagerly hand them out to ...

Quite often when I pick up a piece of marketing I don’t get any feel for the person who wrote it. A brochure can seem distant and sterile, nothing but a call for me to buy stuff and nothing about the people who run the business. When I read through the ...

Before sending your postcard, flyer, or brochure to print, make sure to prepare the format correctly. Otherwise, your product may come back looking very different from what you sent, and at no fault of the commercial printing company. Below are some print...

1. They are essential. Yes, business cards have been around forever, and everyone has one, but they still do the job. As long as you are able to make your cards stand out from the millions of others, and make them memorable to the customer, they wi...

Each marketing strategy has its own pros and cons, and any company is going to need to decide which strategy will work best for them. This article will go over the details of a direct mail marketing technique using postcards as the primary form of marketi...