Many of you will shake your heads when reading the title of this article. After all, you are in the restaurant business not in the email marketing business, right? However, let me tell you something that may shock you: you are in the sales business. If...

Many restaurants have a web presence but their sites are not very useful for their existing or potential clients, trying to show off the restaurant instead of providing people with useful information. This is adequate, but a web presence should mean mu...

Last week I met a friend who owns a small upscale restaurant. We started talking about how business is slow these days and he started asking me about restaurant marketing. "You know?" he said "These days, there are so many marketing people trying to ge...

Copyright (c) 2008 Jose L Riesco How many times do you get one of these surveys, specially after buying a new car, where they expect you to fill them giving them always the top score? (Meaning that they have exceeded all your expectations). If we ha...

There are two basic motivators that propel us to purchase goods: 1. We need them 2. We want them Groceries, toothpaste and toilet paper are good examples of items that we need (and most people don't dispute their necessity). However, most of ...

If there is a certainty that a restaurant owner must face, it is that they will be exposed to a flow of continuous problems, being only interrupted by real crisis. This is a fact of life and there is nothing that we can do about it... or is there? ...