Author Information
Andrew Ludlam
Member since 06th May 2008
Occupation: Business and Marketing Consultant
Andrew Ludlam, Director of Maverick Marketing Consultancy, is fast becoming one of the UK's most successful business growth and client attraction expert. A qualified business advisor, marketing consultant and direct response copy writer, Andrew works with business owners at all levels, who want to learn the right way to market their business. Essentially Andrew works with anyone who is great at what they do, but struggling to attract more clients.
To claim your free copy of my detailed-rich white paper “The 7 CRITICAL Marketing Mistakes Nearly Every Business Owner Makes... And What YOU Can Do To Avoid Them!” (Value £30.00)visit www.maverickmarketingconsultancy.co.uk and subscribe for free to the Maverick Marketing Newsletter.
Displaying 1 to 5 (of 5 articles)
17th June 2008
This is another very common mistake... Thinking that the deal is done all in the first transaction(s).
Let me explain...
Many companies see the value of a client simply as the value of all the purchases that customer has made to date, so for examp...
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17th June 2008
Sooo many businesses, doing the same thing... Listen, we are subjected on a DAILY BASIS to over 3,000 marketing messages. Therefore you, your product or service MUST stand out. How to do this? Then read on...
This is so critical! I often meet with (alt...
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17th June 2008
Again, this is a common marketing mistake, that unfortunately almost 95% of businesses make.
You must TEST and MEASURE every form of marketing you do. That way you will know what to improve... What to continue rolling out... And what you need to stop...
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17th June 2008
This is an interesting statistic: Up to 90% of people who make an enquiry, end up buying that category of product or service within 12 months… However, only 20% of this total, buy from the first company they contacted. So why is that?
Chances are ...
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13th June 2008
Institutional advertising is a very common part of most businesses marketing strategy. It is also EXTREMELY ineffective. Many business owners have unfortunately bought into, (literally) or been coerced into believing, that if I throw enough of it ‘out t...
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