These days it’s difficult to distinguish one casual dining restaurant from another. Advertising concepts & promotional materials are just too similar. So how can casual dining establishments differentiate themselves? What can they do to get their val...

“Can I take your order please?” When I look at the waiter who is happily asking me that question, I’m immediately drawn to his professional appearance & the smart-looking name badge that is pinned to his uniform shirt - it reads: John. “Thanks J...