Author Information
Yoshiko Choy
Member since 25th May 2008
Yoshiko Choy has 17 years of business & marketing experience in Locals & MNCs, holds an Executive MBA, is a Platinum Ezine Author and an avid internet marketer. Read more about this topic or business & marketing management trends at BusinessFast4Ward.com. Learn the latest Online Niche Marketing Product Reports and Strategies at OnlineNicheMarketing.org.
Displaying 1 to 14 (of 14 articles)
17th September 2008
Talent Management has started to leverage greatly on learning and knowledge management approaches to enhance the performance of talents. Many learning platforms are incorporating online learning or e-learning as delivery channels. This has g...
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10th September 2008
Talent management is increasingly becoming a critical part of the corporate business management strategy for most organizations. Talent Management is a never-ending process, that manages the start point of a new employee to the end point when termination ...
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28th August 2008
As one stands in awe, amazed at the $47 billion opening ceremony of the Beijing 2008 XXIX Olympiad , you cannot avoid being overwhelmed by the thunderous Chinese drums, portraying the ancient arts of Chinese calligraphy and body painting, printing...
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14th August 2008
Socially Responsible Investments leveraging on Climate changes and Energy Drain theme are dominating the attention at the investment front. Business consulting companies have sprung into the scene with business models dedicated to integrating en...
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28th July 2008
The Product Life Cycle describes the life path of a product. All products go through four stages, namely the Introduction, Growth, Maturity & Decline stage. Every product has a life cycle, some of which has potential for product life cycle r...
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17th June 2008
The old adage that The Customer is King! lives on and will be so for many more centuries to come…
Recognize that your consumers of today are very different from those in the 70s. They are more educated, extremely well-informed, and shrewd to say the ...
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13th June 2008
Hello, This is XX calling from XX (company), may I have a moment of your time please….?
Statistics shows that Telemarketing responses fetches 4 times more than mail-generated leads. And you would think that the cost could be exorbitant, since ...
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10th June 2008
Do’s and Don’ts of Direct Marketing activities directly (no pun intended) impact on the campaign success. The list below is by no mean exhaustive but will provide the serious marketers with an interesting overview.
Telemarketing – Do-Not-Call...
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09th June 2008
Direct marketing is one of the major drivers in your 4Ps Marketing Mix – the Promotion component. As the word “Promotion” describes, it is a tool you use to promote your product or services either on one-to-one, one-to-many or even many-to-ma...
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06th June 2008
The concept of Integrated Communications stems from Integrated Marketing Plan, but taking it to a different level. Let’s just say Integrated Communications is the “Art” of marketing and Integrated Marketing Plan is the “Science” of it… Or put...
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02nd June 2008
Indeed, Business Viability Analysis is a boring topic. But this is also the most critical component of your business & marketing plans which provides direction on the potential market environment, market demand and supply, and to extent, guides your poten...
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29th May 2008
To re-cap, your marketing plan which as in preview segments, discussed the various value propositions which help to define a positioning statement. You have also identified your primary and secondary target segments using demographics and psychographics. ...
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28th May 2008
This is an article which shares actual work experiences of the approach on how to capture the leads generated from traditional as well as internet advertising & promotions activities. These are proven approaches in both small businesses as well as large c...
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25th May 2008
Why do 70% of all businesses fail to survive after one year? Why do 65% of small businesses never survive the 2nd generation? Are you unable to retain great staff? Why it need not cost a bomb for branding your business?
Before embarking upon any busin...
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