Public information produced on leaflets by national government, local authorities and county councils can easily become a waste of money, particularly if the message is important an needs to hit home. No matter how important the information might be, if t...

Walk into your local supermarket and whether you know it or not, you are slap bang in the middle of an advertising and marketing bombardment. In-store advertising and marketing covers just about everything that is in the supermarket including the design o...

Response rates generated by promotional pop-up mailers are known to be far in excess of those created by bog-standard leaflets and flyers but what is it about pop-up mailers that make th...

Coming up with new advertising and marketing ideas can be difficult. Creative professionals might go to many different sources of reference for inspiration. Inspiration for many campaigns is to be found in movement and my suggestion is to start your searc...

How much information do we get from advertisers and marketing professionals that we never look at? We know that it’s there. We know that there might be something for us to read but we treat it like junk mail and confine it straight to the waste bin. ...

I have a thing about in-store promotions, marketing and advertising. Sometimes I am really impressed by the efforts of certain companies and think “Wow, that’s really clever”. At other times I think “What a waste of an opportunity”. One little n...

What makes one bottle promotion stand out from the others on your supermarket shelves? Is it the actual offer or promotion or is it the design of the promotional product? Having searched long and hard to find something new in this niche area of in-store a...

When you walk down the wines and spirits aisle in your local supermarket you will occasionally see a bottle with a promotional product hanging from the bottleneck or maybe the bottle has something wrapped around its neck like a collar. These Views: 0

How many times have you heard the expression “Size Does Matter”? It always seems to refer to large items. However, whilst it’s not often that small wins out over large it does in some instances, and in the case of Views: 0

When you are organizing an event you can book the very best of everything - the best venue, the most entertaining speakers, the most successful sports personalities, the funniest comedians, the most famous celebrities, the finest caterers, the blue chip e...

Most businesses need to present information on their products or services to their clients and invariably they want their clients to read and take notice of this information. However, presenting the information by way of lists on leaflets or in pamphlets ...

Discarded leaflets in litter bins and all around the floor near those bins. Discarded leaflets on coffee tables alongside empty cardboard cups and plastic cutlery. Discarded leaflets in the toilets on the counter top by the sinks. Discarded leaflets on se...

One of the most difficult tasks for events management companies is how to make a success of what might seem like a non-event to most of the population. Let’s create an example, say, the Views: 0

As an events organizer you can book the best of everything for certain events – the best venue, the finest caterers, the most popular entertainers and so on – but not every event is a glitzy affair with fine food and free-flowing bubbly. When you cann...

Every branch of the advertising and marketing industry has been hit hard by the effects of the credit crunch and the subsequent events. Account executives are working like crazy to keep client companies on board and to encourage marketing directors to sta...