Author Information
Donna Williams
Member since 04th October 2008
Occupation: Writer, small business consultant, creative thinke
Founder and Creator, BusinessBurrito.com As a veteran creative director, copywriter, and broadcast producer, as well as a former corporate advertising / marketing executive, I bring 25 years of expertise to all things advertising marketing, creative, and small business oriented. One of my passion is helping small businesses grow to their full potential. Which is why I started BusinessBurrito.com I began my career as an advertising agency copywriter and radio/television producer in the Tulsa area back in the early 80s, soon taking on the role of creative director. In 1999, I became one of the founding partners of ThompsonMurray - a Fayetteville, Arkansas-based advertising / retail marketing firm - heading up the company's creative department and building a tremendous base of talented art directors, copywriters, and graphic designers. As executive vice president / creative director, I helped take TM from a start-up with 18 employees to one of the region's largest ad agencies with over 160 employees and some of the world's biggest brands, including Procter & Gamble, Wal-Mart, and Coca-Cola. When Saatchi & Saatchi bought us in 2004, I left to work on freelance advertising and marketing projects, consult with businesses and non-profit organizations, and to work on my first novel. In addition to well over 200 industry awards, including local, regional, and national Addy Awards, my work has also appeared in Print's Regional Design Annual, and the New York Art Directors' Club Annual. One of the things that gives me a unique perspective and expertise in small business is that my husband and I currently own or co-own four of our own: Pink Fuzzy Slippers, Inc.,my freelance writing and consulting business; OneEighty Coaching & Consultancy, Inc, an executive, business, and life coaching company; Engine Joe’s, LLC, a motorcycle arts company selling apparel, accessories, and sundry; and Hawg City Choppers, LLC, a bricks and mortar motorcycle repair, service and custom-build shop located in Fayetteville, AR. And in my “spare time,” I also serve as Board President for the Communication Arts Institute in Eureka Springs, Arkansas. My goal in building BusinessBurrito.com is to give my readers one central internet hub geared to small businesses where they can go to get all the information they need to grow and prosper.

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Displaying 1 to 15 (of 16 articles)
Times are tough all over. Small businesses especially are feeling the squeeze as credit dries up, and customers stash their wallets under lock and key. Yeah, times are tough. And when times are tough, one of the first things to happen in the smal...
If cash flow is the lifeblood of a business, then effective business leadership has to be the oxygen. Without it, a company will shrivel up and die. The best time to start laying the foundation for the type of leadership that will grow your company ...
In today's economic climate, it's more important than ever to save every penny we can in our small businesses. With profits becoming harder to turn, trimming costs needs to be one of the primary focuses of any responsible small businesses - right there b...
In today's economic climate, it's more important than ever to save every penny we can in our small businesses. With profits becoming harder to turn, trimming costs needs to be one of the primary focuses of any responsible small businesses - right there b...
If there's one thing most small business owners never have enough of (besides money), it's time. With so many tasks needing to be done, it's nearly impossible to get everything accomplished and have enough time for the other areas of your life. ...
If you’re like most small businesses, there’s never enough time or money. Especially when it comes to advertising. You know you have to advertise to build business, but it’s hard to advertise when money is tight. That’s where guerrilla adv...
As someone who has worked on both the creative and executive ends of advertising for 25 years, I can tell you that radio is one of my favorite mediums. Why? Because radio truly is the "theater of the mind." Radio uses voices, music and sound ef...
“It wasn't raining when Noah built the ark."- Howard Ruff When you think about it, creativity really is about taking a leap of faith. Because creativity allows you to visualize that which isn't…that which you can...
Out of all 616,500 words in the English language, one of the most powerful – if not the most powerful – is the word “free.” In fact, when it comes to marketing your product or service, “free” can take on near magical proportions. ...
One of the most common mistakes small businesses make in their advertising and marketing is focusing on the features of their product or service instead of its benefits. Sometimes this happens because a small business can't afford an ...
There's no question that advertising can be one of the best ways to increase business. But did you know that the look and "feel" of your advertising - its brand personality - can also help increase (or decrease) your brand's image in the mind...
Who are you, really? Your brand, I mean. What do you want other people to think when they think about your business, your service, or your product? Do you want them to think your brand is the life of the party, or the designated driver? Is it ...
There comes a time in many small businesses when a decision has to be made whether or not to hire employees. Maybe you've reached the point where you need to grow, but you're not sure you're ready to bring on more people. Or maybe you want to stay...
You’ve probably heard the old adage “If you don’t stand for something, then you’ll fall for anything.” While the quote refers to politics and ethics, the same thing can be said for your small business, only it might go something like this...
These days, time is money. And while many companies are encouraging creativity in the workplace because they know it will have a positive long-term effect on their bottom lines, other companies are simply tightening their belts and asking employees t...