Author Information
Sandra Martini
Member since 17th April 2006
Occupation: Online Business Manager
SANDRA MARTINI teaches small business owners how to create more success in their business while maintaining their sanity and having fun. Clients range from entrepreneurs, coaches, and virtual assistants to feng shui practitioners and real estate investors. Before launching her own business, Sandra spent over 17 years combined in marketing and operations for the White House, Peace Corps, AmeriCorps, and the entertainment industry. For more information and to receive the FREE special report,
Displaying 1 to 15 (of 57 articles)
17th October 2008
You open your email to find a notice about an upcoming seminar or workshop on a topic you desperately want to learn more about.
Later that day, you get the mail and there's a postcard inviting you to the same workshop.
"Should I go?" you think.
"...
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06th October 2008
Email. We use it for everything from chatting with our friends and family to corresponding with clients and sending business inquiries to helping others in online discussion forums.
It's arguably become *the* mode of modern-day communication - more so ...
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06th October 2008
There are hundreds, if not thousands, of books on time and productivity management and most of them appear to have been written by dedicated individuals who work in a vacuum -- they certainly aren't entrepreneurs building businesses from home offices with...
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22nd September 2008
In this day of technology and the dreaded recordings, insuring that you maintain a professional image is crucial to business success.
How you come across on the phone, through your website, on a plane or at a networking event directly impacts how other...
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22nd September 2008
Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal?
The following tips and techniques are not hidden secrets by any means, but they are some of the most overlooked w...
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19th September 2008
Several years ago, I purchased a "system" geared towards getting new clients -- it was very comprehensive and well-written. Until I got to the last chapter on setting up processes and systems for marketing. There was a chapter title page, followed by blan...
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16th September 2008
You ordered a glass of wine and two bottles of water. The bill came to US $40 Are you shocked? Horrified?
I recently came across a receipt from my trip to Italy last year and, rather than cringe in pain when seeing that receipt again, I smiled at the i...
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16th September 2008
I recently needed to contact a vendor regarding a delivery question. Without naming names, I can tell you that the vendor is a small business and I do a not-insignificant amount of business with them.
The person who answered the phone (not the owner) s...
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12th September 2008
Many business owners are confused about what exactly an autoresponder is. . .and what it isn't.
An autoresponder is a piece of software -- either standalone or as part of something larger like a shopping cart -- which AUTOMATICALLY sends an email, or a...
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12th September 2008
I often talk about implementing systems in your business to keep everything running smoothly. Lots of people talk about systems and processes, but very few actually explain what that means.
Last week, I was *out* of the office for 5-6 days recovering f...
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08th September 2008
Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their service.
In the last week, I experienced each of the follo...
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08th September 2008
A few days ago, my assistant was looking into toll free number services. After researching the websites of two companies, she called in frustration:
- The websites were a jumble of confusing facts and figures.
- When she called the companies, she go...
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08th September 2008
You've worked for months to create the perfect ebook. It includes the answer to every possible question your audience could have. You've created a sales page.
You even offered a discount and threw in a ton of bonuses.
So why aren't they buying?
D...
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05th September 2008
In the beginning, when you're writing your newsletter and repurposing your articles in order to continuously grow your list, things are great.
You go to bed, wake up and find you have new ezine subscribers. It's a wonderful feeling (almost as good as w...
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05th September 2008
Do you remember the day you worked for a company -- large or small, it doesn't matter -- and dreamed of owning your own business?
"I will be *the boss*", you thought.
"I will come and go as I please and make my own hours", you thought.
"I will be...
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