How To Channel Your Entire Mortgage Marketing In One Direction For Maximum Results It doesn't matter whether you're using business cards, fliers, door hangers, reports, postcards, newspaper/yellow page advertising, direct mail, or a call-capture system...

Three Reasons Why Your Mortgage Website May Not Be Working For You You do have a mortgage website...you do have a page on your company's website...or maybe you bought a subset template page on a master mortgage website...you do have an email address th...

6 Reasons Why People Will Commit To Your Mortgage...Or Maybe Not! Have you ever wondered why someone would purchase one television brand over another? Or why they would purchase one car manufacturer's vehicle over another? And closer to home, why a ...

9 Reasons Why You Need A Personal Mortgage Website It is estimated that there are 60 million internet domain names registered world-wide. The number of websites is projected to be more than 500 million within ten years. These numbers alone should make ...

How To Become Known As "The Mortgage Information Person" In Your Local Market As you may know, I'm a huge advocate of providing related information to mortgage customers, prospects, and contacts. The objective is to position ourselves as someone who is...

Fast Track Your Mortgage Marketing...Work With Real Estate Investors If you're like me, you're probably sick and tired of all the media attention given the current "doom and gloom" situations in the areas of Mortgage and Real Estate. Foreclosure num...

What Is An Autoresponder...And Why Does Every Mortgage Professional Need One? For those of you that currently have a mortgage website, or those that are contemplating putting one on the Internet...you'll soon realize that although your website/host doe...

15 Low Budget Ways Of Marketing Your Mortgage Business Whether you're new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generat...

5 Words You Should Never Use In Your Mortgage Marketing Material Ever wonder how many advertising messages we are exposed to in any single day? Here are my search results: Each of one of us is exposed to an average of 3,000 advertising impressions p...

The Ten Commandments Of Mortgage Marketing No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these...

Your Auto-Reply Email Function...How To Irritate Mortgage Customers And Alienate Prospects In my opinion, Mortgage Professionals that use the "Auto-Reply" option that's available in most email programs are making a huge marketing mistake. For those...

12 Things Every FSBO Needs And Every Mortgage Professional Can Provide Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market be...

Why Niche Marketing Makes Sense For Mortgage Professionals If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a s...

One Common Habit Of Most Successful Mortgage Professionals The one common habit of all successful mortgage people is their insatiable desire to continually educate and motivate themselves. Successful mortgage people never stop reading, listening, an...

Are Spiders Affecting Your Mortgage Marketing Results? Yes...there are bugs that can affect your marketing and you don't need a pest exterminator to resolve the problem. Now, if you're a little lost at this point that's OK...this article is definitely ...