Author Information
Paul Yates
Member since 30th April 2007
Passionate networker Louise Yates shares business networking tips and advice for word of mouth marketing, generating referrals and sales leads together with executive coaching information for business performance, life and career development. Paul Yates writes free barbecue recipes to help promote the fresh outdoor cooking experience

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Displaying 1 to 14 (of 14 articles)
Have you ever been to a networking event and asked someone, much to your regret what they do, and half an hour later you are still standing there nodding your head feigning interest and wondering why you even bothered getting out of bed? It has happene...
Are you one of those people who avoid business networking events at all costs? Perhaps you tell yourself that you are just not cut out for networking, that you ar...
It was a member of one of my business networking groups who told me this tale when we were discussing the impact of the recession on our individual businesses. This story is so relevant to today's economic climate.......enjoy it. There was once a barbe...
With the current economic climate and the prospect of challenging times ahead as a small business you may be looking to answer the following questions: · How are you ...
It’s a little like getting on a plane, the desire to get more seats in the auditorium than perhaps is comfortable in order to maximise revenue per performance. It’s logical and maybe in some of the older theatres previous generations weren’t as tall...
Think about the last time you purchased something for your business. Many purchases are commodities these days in that you can get the same thing or a similar thing almost anywhere. So why did you buy where you did? The chances are that it’s becau...
When you start up a new business you will no doubt prepare a business plan and you do this not just to get a loan from the bank but because it truly adds value to understanding the viability of your business venture. Well, that’s what should be happe...
Do you steer clear of business networking events at all costs? Do you convince yourself that networking isn’t really your thing? Do you see networking exclusively ...
Business networking is a very powerful way of relationship building, generating referrals and new business opportunities. It is a reciprocal process based on the exchange of ideas, advice, contact and referrals. Although there is no one-size fits all way ...
When you have been working hard at a networking event have you ever been so engrossed in what you have to say and concentrating on selling your services that that you have stopped listening and miss valuable opportunities. Or have you found yourself makin...
To make the most of business networking as a marketing strategy for your business it’s important to master the art of generating referrals. Before I go further into picking the right time to ask for referrals let me make one thing clear; referrals do no...
Marketing your business is an extremely expensive activity so making the most of the growth you can achieve through word of mouth is essential. It’s not just about talking about your business either, it’s much more scientific than and also much more s...
Advertising is a very costly business and many small businesses find that money spent doesn’t necessarily turn into profitable business growth. When I first started my first business I didn’t have much money to spare so I really had to challenge my...
Are you starting a new business? Or maybe you already have a small business? Whichever is the case you will no doubt have made business plan and started, planned your cash flow and probably frightened yourself as to where all your money has gone. In or...