A business card was originally created to help people stay in contact with one another. As society expanded so did businesses. What was originally purely local business started to increase in size. If a business was local enough it was not hard to know wh...

Many people these days are asking themselves this very question: do you design your business cards yourself or should you hire someone else to take care of it? The reason is because of the rise in access to some very effective graphic design programs that...

If you are going to set up a template than you want to be sure that you are getting all of the right visual details of it right. This will be something that you will be using for quite a while, so any mistake might end up costing you on multiple different...

A booklet is derived from longer books, but meant more specifically for marketing. As the name would suggest it is a much smaller book, but just like a book, it is going to be very text heavy. On most occasions this is seen as a bad thing in marketing....

Far too often I have seen companies who put all of this time and attention into researching and designing their advertising, but when it comes time to actually implement the marketing they are not exactly sure how to go about it. This usually leads to ...

When you open a book the two most important parts of it are at the very beginning and the very end. If the beginning of the book is not good, if it does not hook you right away, what are the odds that you are going to continue reading through the rest of ...

Your brand is more than just your company name and logo. The best kinds of brands are the ones that have a very distinctive personality. You view them almost as you would a person, and you come to trust them to provide you with the best service possible. ...

I am walking down a very long hallway at an airport—I am sure this setting is familiar, given that it seems like all airports are nothing but a series of long hallways. As I stroll quickly by I see one poster after another lining the walls. You need to ...

Reading a lot of straight facts is by default something most people do not find to be very entertaining. It is like being back in school again where you have to sift through a big textbook full of facts that you have trouble remembering. The point of <...

If you want people to really care about what your company does you need to get them excited about it. Consider this: when the recent Star Wars movies came out there was a line of people who waited for days and days just to get into an early showing. Wh...

It is kind of sad that the single best form of marketing is partially out of your hands. What I am referring to is referrals. This stands as the best way to ensure that another customer is going to give you a try. When someone refers me to a store I wa...

I think anyone would be hard pressed to have avoided ever coming into contact with a brochure. These are such a commonly used advertisement they are simply everywhere. They might not be as visible as things like TV commercials and giant posters, but I am ...

There is a huge discrepancy between the most simplistic posters I have ever seen and the most complicated ones. After seeing as many posters as I have over the years I have come to a very specific conclusion on what makes a poster work. The more compli...

If you have the time, you should certainly consider sending a newsletter to your customers. Continue to build your mailing list, and send a newsletter to the people on it regularly. Monthly or quarterly (every three months) newsletters are usually the mos...

A good marketing poster can do wonders for your business. If designed properly and placed in the right locations, a poster can bring in new customers and build loyalty among your existing customers. In fact, posters are among the most powerful and cost ef...