Author Information
Paul Ashby
Member since 05th April 2007
Occupation: Writer Interactive "Events"
Having worked in advertising with; Leo Burnett in Chicago;Lintas in South Africa as well as the local O&M agency I realised that advertising did not do what it claimed i.e. increase sales!
Developed Interactive Marketing Communications and produced Interactive "Events" in Australia;Japan;Singapore;USA;UK I also wrote and produced the worlds' first regularly scheduled interactive TV Gameshow sponsored by P&G on Channel & Manila Philippines.
Displaying 16 to 30 (of 67 articles)
07th May 2008
does immense damage to the advertising business!
Let’s face it he is an accountant turned adman. He may possibly have been a very good accountant but as an adman he is turning into a disaster!
As some of his recent pronouncements will serve to c...
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18th April 2008
Advertising agencies have, for years, been past masters of making an arresting claim whenever they are hazy about facts or logic, which happens to be most of the time!
The world, the media and our own country have for too long indulged advertising by...
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08th April 2008
The evidence is all around you and yet those pesky advertising agencies are still pestering you to waste vast sums of money on Web 2.
Consider this: Businesses that advertise on line are facing an uphill struggle to connect with users of social network...
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08th April 2008
The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ponies. Advertising agencies still espouse solutions that...
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08th April 2008
We started writing articles on marketing/advertising communication around 2006, so we felt that we should conduct a review of the changes that are taking place since the advent of new technology and the growth of the Internet as an advertising medium.
...
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04th April 2008
The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ponies. Advertising agencies still espouse solutions that...
Views: 0
03rd April 2008
If you understand the word “communication” then it will help to provide you with an understanding of the crisis that is sweeping the globe in the wonderful wacky world of Advertising!
At present there is almost no confidence in Advertising and no c...
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03rd April 2008
The evidence is all around you and yet those pesky advertising agencies are still pestering you to waste vast sums of money on Web 2.
Consider this: Businesses that advertise on line are facing an uphill struggle to connect with users of social network...
Views: 0
03rd April 2008
Of the very principals that govern the existence of advertising. Advertising has to modernize and change – dramatically. The current model of advertising was developed in the Sixties when product choice was much more limited and people were easier to s...
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02nd April 2008
I think that we in Advertising are on such a sea. The economic winds seem to be gusting one way, while the optimistic language of Marketing/Advertising people gust another.
Yet most of my advertising friends, in the backs of their minds, harbor doubt...
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01st April 2008
A change is taking place in the business world and a change in the advertising world must follow.
To suit an altering climate Clients need a change of focus, of advertising and of marketing.
The new marketing language should be about waste, maladmin...
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08th March 2008
A seven-word statement that could lead to the most fundamental changes yet experienced by advertising agencies world-wide, believes Forrester Research.
These are the chilling words that introduce yet the latest research emanating from the USA. on the s...
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06th March 2008
A seven-word statement that could lead to the most fundamental changes yet experienced by advertising agencies world-wide, believes Forrester Research.
These are the chilling words that introduce yet the latest research emanating from the USA. on the s...
Views: 0
05th March 2008
perfect Sunday Roast...
Perhaps this little anecdote perfectly sums up what can easily happen
to stymie progress in advertising/marketing or life generally. And perhaps why youngsters in advertising to day find it difficult to step out and challenge...
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25th February 2008
That goes for Clients as well as staff.
Because the party is well and truly over. Although truth be told the advertising agencies are the last ones to realize that fact..
A very recent report from America states that “one marketing executive who...
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