Author Information
Kaye Z. Marks
Member since 15th January 2008
Kaye Z. Marks is an avid writer and follower of the development in the printing industry.
Displaying 31 to 45 (of 159 articles)
13th October 2008
Life will change whether you want it to or not.
All around us things are changing on a regular basis. Each month might bring with it various different new elements to the marketplace, and large changes can happen in a very short period of time.
What...
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13th October 2008
When a small business owner thinks of the essential items that they need, many of them forget about the letterhead. Others simply overlook the importance of the letterhead. But a company’s letterhead is truly an essential piece to their business ident...
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10th October 2008
There’s no reason for you to consider your offline and online marketing completely separate entities.
There are those companies out there who think that to achieve success online you need to use a completely online approach to your marketing and anyt...
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08th October 2008
Not all forms of marketing work well with every industry or every customer.
This shouldn’t be new, and I suspect anyone who has spent any great length in the world of marketing will be aware of it. Research is the key component to a strong marketing ...
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07th October 2008
Too often success leads to complacency, and then to reduced sales.
A company who leads the market is going to be more likely to become less competitive, simply assuming that customers will continue to favor them. Why vary up your commercial printing or...
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06th October 2008
A business isn’t just about giving people products that they need. Marketing isn’t just about showing someone a price and the details of what a product is.
These are always going to be important factors to your marketing, but they won’t be the on...
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06th October 2008
For the small business owner, every little thing is going to count.
You have to be aware of every opportunity for effectively marketing yourself and your company. If you don’t have the budget for the huge marketing campaigns it makes the little forms...
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06th October 2008
Color plays a major part in marketing. Whether it's a brochure, postcard, poster, or other printed material, the colors you choose either positively or adversely affect the message you send. When color printing, it is important that you keep the role of...
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06th October 2008
Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy ...
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06th October 2008
The best marketing campaigns involve knowing three key things: what’s been done before, what needs to be done right away, and what you’re going to do next.
I’ll break this down in order to best describe exactly what I’m talking about.
Knowin...
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06th October 2008
Anyone who has been in any kind of fiction writing class has probably already heard the phrase show, done tell enough for a lifetime.
This phrase has become so permeated in our society I’d imagine that most people have heard it once or twice, if not ...
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02nd October 2008
What sounds better to you?
On the one hand you have a postcard sent to a person’s home that asks, “Want to save money? Come on in today and start saving money by switching over to our business.” It might not be those exact words, but you get the ...
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01st October 2008
Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning.
More likely, though, it may simply be that your co...
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30th September 2008
People like things they know and understand. People like shopping at companies that have proven themselves to be worth their time. This is a safety net most shoppers will gravitate towards if they’re able to. Why take a chance with a company you’ve ne...
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24th September 2008
There are a few tell-tale statements that company executives make when their marketing campaign isn’t working or when they’re losing business. If you have found yourself or anyone at your company vocalizing thoughts similar to the following, immediate...
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