Author Information
Paul Ashby
Member since 05th April 2007
Occupation: Writer Interactive "Events"
Having worked in advertising with; Leo Burnett in Chicago;Lintas in South Africa as well as the local O&M agency I realised that advertising did not do what it claimed i.e. increase sales!
Developed Interactive Marketing Communications and produced Interactive "Events" in Australia;Japan;Singapore;USA;UK I also wrote and produced the worlds' first regularly scheduled interactive TV Gameshow sponsored by P&G on Channel & Manila Philippines.
Displaying 31 to 45 (of 67 articles)
19th February 2008
Sin No. 1
And in many ways this is the biggest sin of them all!
The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it ...
Views: 0
31st January 2008
When it was reported that 65% of all marketing spend in 2007 had no effect on consumers!
Despite the fact that working in Advertising is not rocket science, accountability is not a strong factor…creativity is!
As more and more evidence emerges as ...
Views: 0
25th January 2008
And start telling the truth for once.
Robert Shaw, Professor of Marketing Metrics recently said “Advertising is a zero-sum competitive game, strong advertisers grow at the expense of weak ones, stealing customers from the weak…as many campaigns sho...
Views: 0
22nd January 2008
It is fascinating to see the myriad heads of “Communication”, “Strategic Communications”, “Communication Operations”, etc within various companies.
The Marketing/Advertising landscape is littered with “goals”, objectives”, and “targ...
Views: 0
22nd January 2008
I see that accountant turned advertising guru, Sir Martin Sorrell, has been indulging in the prophesying business recently. As usual, and as behoves someone in that notoriously inaccurate and unaccountable business of advertising, his prophesies are hop...
Views: 0
06th November 2007
Supposedly we live in an age when it is easier to communicate than ever before.The sad fact is that due to the fact that we live in an over informed society, we are now turning away from the downpour of information that is vainly trying to att...
Views: 0
25th July 2007
I felt a breeze of excitement the other day, just about everyone I knew said that a major change of attitude, from a major multi-national client, was about to occur.
I was told that this major change in attitude towards advertising was because of a ne...
Views: 0
24th July 2007
And once again it is T.V. that confirms the fact!
Channel 4 has admitted there is something very fishy about "The F word", the food show starring Gordon Ramsey.
To cut a very long story short, Ramsey didn't catch all those fish that the programme cl...
Views: 0
24th July 2007
And once again it is T.V. that confirms the fact!
Channel 4 has admitted there is something very fishy about "The F word", the food show starring Gordon Ramsey.
To cut a very long story short, Ramsey didn't catch all those fish that the programm...
Views: 0
20th July 2007
Fame by association, or even transient celebrity would appear to be far more attractive than hard work!
The reason some of the young people enter advertising these days is not to sell their Clients products, heaven forbid! Selling? Ugh, how awfully com...
Views: 0
05th July 2007
By which I mean that the people in the Advertising/Marketing industries don't really understand what they are supposed to be doing.
And to illustrate my point I will take a statement made recently in association with the launch of the Apple 1Phone. T...
Views: 0
01st July 2007
We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.
Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intellig...
Views: 0
19th June 2007
Despite spending hours on the 'phone or online your customers are just not connecting with you, resulting in angry customers hanging up and going elsewhere.
We are becoming more and more divided by technology. Your customers' dread interactive voice-...
Views: 0
16th June 2007
We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry.
Yes, we read that there is plenty of news regarding the imminent a...
Views: 0
16th June 2007
And exactly where are advertising agencies rushing to at the moment?
Why Web 2.0 of course!
So be very careful because the signs of a backlash against The Internet are already beginning to emerge.
To start with the Web was not designed as a mas...
Views: 0
