Author Information
Paul Ashby
Member since 05th April 2007
Occupation: Writer Interactive "Events"
Having worked in advertising with; Leo Burnett in Chicago;Lintas in South Africa as well as the local O&M agency I realised that advertising did not do what it claimed i.e. increase sales!
Developed Interactive Marketing Communications and produced Interactive "Events" in Australia;Japan;Singapore;USA;UK I also wrote and produced the worlds' first regularly scheduled interactive TV Gameshow sponsored by P&G on Channel & Manila Philippines.
Displaying 46 to 60 (of 67 articles)
15th June 2007
And exactly where are advertising agencies rushing to at the moment?
Why Web 2.0 of course!
So be very careful because the signs of a backlash against The Internet are already beginning to emerge.
To start with the Web was not designed as a mass ...
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10th June 2007
If you have ever listened to one of those Internet Advertising Geeks you will understand completely what I have to say next.
They talk so much gobbledegook that when they say that they can advertise your product on Web 2.0 you become pathetically grate...
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07th June 2007
It's "Why do people fail to even consider them?"
One of the major problems with advertising is that there are far too many Chiefs and no Indians at all! And all have a different opinion as to why advertising is under severe questioning.
Here are ju...
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04th June 2007
Could it be that there is truth in the fact that big advertising agencies performance deteriorate when they grow beyond a certain size?
Could it be that knowledge is so scarce regarding what exactly is communication?
Could it be that advertising age...
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04th June 2007
Could it be that there is truth in the fact that big advertising agencies performance deteriorate when they grow beyond a certain size?
Could it be that knowledge is so scarce regarding what exactly is communication?
Could it be that advertising a...
Views: 0
30th May 2007
The current methods of advertising/marketing are based on deluded knowledge of communication and human behaviour, and are about to implode.
People in advertising are bad at thinking coherently about the future, they prefer whatever is present to the di...
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30th May 2007
The Internet is part of a revolution that is causing business a lot of headaches. With its networked communities, based on trust and candour together with a huge contempt for corporate smugness.
The fact of the matter is that assumptions about consu...
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21st May 2007
Well perhaps the most stupid of concepts "Word of mouth marketing" is regarded as a better mousetrap…for the life of me I cannot figure out why!
Recently one highly regarded member of the Ad.Community said…"as most other conventional media have l...
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10th May 2007
And boy have we had our fair share of these lately!
And the confusion it causes because we can never be sure just who is telling us the right statistic (or whatever).
That the world is a different place from forty years ago when advertising was the ...
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06th May 2007
...to the prehistoric human fascination with telling tales!
Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jew...
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06th May 2007
Because there is a much easier way of marketing your products and services.
Please consider this piece of evidence:
P & G wished to evaluate an advertising technique and asked that Dr. N.Roberto, Coca-Cola Foundation Professor of International Mark...
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06th May 2007
Because it proved to me that somebody has some brains within the Labour Party!
Additionally both the main parties were reported to be ending their traditional billboard blitzes in the run up to the general election after they were dismissed as a waste ...
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30th April 2007
Yes that's right folks, chutzpah up to here…why?
Hmmm…well there are so many reasons that I don't know quite know where to start!
However one constant quickly emerges from all the news issuing forth, and that is the complete failure of these two...
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26th April 2007
I never cease to be amazed at Advertising People and their chutzpah! Recently Interpublic CEO, Michael Roth, speaking at a AAAA Management Conference had something completely nonsensical to say about the current hot topic of accountability.
Among other...
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23rd April 2007
Well it has AdLand and the Media industry up in arms, together with a host of other Top-Down-Management Corporate names, like Microsoft; AT&T; AOL & Yahoo about various concerns.
Frankly in the case of Microsoft it surely must be the case of the pot ca...
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