The brand expansion can be just the thing you need to boost up your sales and your company image, but then, it can also be a landmine waiting to be struck if you don’t know how to properly handle it. Expanding your brand deals with creating a new typ...

Have you ever come across a business before, one you’ve never seen, and went in to notice what great deals they had? They sell exactly what you’ve been looking for at the perfect prices. You’re so excited by the find and start talking to the person ...

I can bet you’ve seen quite a few of them before. The brochure has been around for a very long time, and they are used by so many different companies you can’t help but see them all over the place. But the thing I’ve noticed about them is the su...

Online and offline marketing are not incapable of working together. I think so many people are trying to claim that many styles of offline marketing are dead in an effort to make themselves believe all they need is the internet to meet their marketing nee...

There are so many possibilities out there for business cards and yet so few people bother to make good use of them. I think the real reason is because a lot of people are a little fearful of going onto uncharted territory. Business cards are a staple o...

Guess what: you have competition. I know you have competition, and I’ve never worked for your company. Your customers know you have competition. In fact, I’d wager they are the ones most keenly aware of the fact that you have competition, because t...

I’ve picked up catalogs before where it seemed like the company who made it didn’t really care about marketing with it. This is a list of products and little else. The words they used in the product descriptions and the way they formatted the catalog ...

Most people aren’t going to put a lot of thought to advertisements when they read them. The reason is because of just how many advertisements there are out there. They’ll take in what the information says, but that doesn’t mean they’ll always be i...

Customers don’t look at the inner workings of a company. When they first look at a store or are handed a business card, they’re not looking at the sales charts for the company or the experience the people working there have. What people see is the ima...

It can seem so technical. Only large companies are going to have extensive databases about all of their sales along with any other information they feel like keeping track of. For the small business owner, using something a little less formal might be...

Sometimes we focus so much on ad layout and strong marketing pitches that we forget one of the most important questions regarding advertising. When? That’s right, the timing of your marketing efforts is just as important as the how’s and why’s. ...

Large conglomerates have similarly large advertising budgets allowing forays into all sorts of marketing avenues. Small businesses do not have such luxuries. They must make every advertising dollar count. There are some universal rules, which apply to ...

How much do you know about graphic designing? Having you ever bothered to open up Adobe Photoshop to browse through its features, see what it can do? Having you ever served the internet for a brochure design you liked? Ever really taken the time to take a...

You grab all the mail from your mailbox and take a seat somewhere to sort through the pile. You flip quickly through letter after letter, pulling out the bills, the important ones, and skipping over most of the rest. Odds are good that you’ve skimmed ov...

The color printing a company has done is often the first thing a person will see in connection to that company. This is the very point of most advertising. You’re trying to target people who either don’t know who you are or haven’t had any interest ...