Author Information
Paul Ashby
Member since 05th April 2007
Occupation: Writer Interactive "Events"
Having worked in advertising with; Leo Burnett in Chicago;Lintas in South Africa as well as the local O&M agency I realised that advertising did not do what it claimed i.e. increase sales!
Developed Interactive Marketing Communications and produced Interactive "Events" in Australia;Japan;Singapore;USA;UK I also wrote and produced the worlds' first regularly scheduled interactive TV Gameshow sponsored by P&G on Channel & Manila Philippines.
Displaying 61 to 67 (of 67 articles)
21st April 2007
Then please tell me how they get away with saying "Advertising works".
A recent report by America's Association of National Advertisers claims, "Marketing accountability is still often an activity trapped within the silo of the Marketing function".
...
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13th April 2007
Well… with downright Robbery at least!
Why are they allowed to get away with no accountability at all?
The pollution of advertising messages is getting worse, despite supposed claims to clean the problem up.
And now there's even more bad new...
Views: 0
09th April 2007
It works:
Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertising campaign has produced!
It works because we live in an over in...
Views: 0
06th April 2007
Now there's a simple, very simple, solution to the myriad Top-Down-Management scams going on at the moment.
And just think of all the money you could save!
Don't you think that it's time to teach these Top-Down-Management people a lesson? Think of...
Views: 0
06th April 2007
So you’re in Advertising/Marketing. To day, more than ever before your success will depend on how the consumer (who after all is really your customer) will be buying your product.
Because of accountability, and the emerging technology, your work wil...
Views: 0
06th April 2007
The problem with marketing to day is that professionalism sticks unimaginatively to its own (very often-inaccurate) timid orthodoxy! Which is, by and large, arid, vapid and very very passionless, narrowly focussed and self involved.
The result? W...
Views: 0
06th April 2007
Because they are spending your money the wrong way, the advertising industry is shattering all our illusions, one by one the marketing institutions once considered bastions of integrity appear to be falling into a mire of sleaze and mediocrity.
Firstly...
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