So you have invented a breakthrough new mousetrap. After years of toil your efforts finally have paid off with that great invention. Obviously, it is a proverbial mousetrap. It can be a new software application, gadget or any other new innovation. Now...

Why spend the money on something unless you know it is going to be a success? Brochures are a form of advertising that can be particularly time consuming. Beyond just the costs, taking care of the designs, writing, layout, and pictures, along with all ...

Here’s the scenario: You have a big project you need to get done. You have some brochures you need to design and write text for and a big poster you need to start designing soon so you can send it right away to a commercial printing company. But once yo...

Advertising is a necessary evil for every small business. As frustrating as it can be, you have to do it to continually bring in new business and expand your company. And if you are going to do it, you might as well figure out how to do it the correct w...

One of the biggest jobs for the new business owner is getting your name out on the marketplace. Given how full of other businesses and competition the market will be, you need to take the necessary steps to know exactly what goes into a great entrance. ...

Most companies are going to put a lot of thought into their business card printing. They will spend their time looking over different designs that create just the right image for them. They will get their color business cards and eagerly hand them out to ...

Quite often when I pick up a piece of marketing I don’t get any feel for the person who wrote it. A brochure can seem distant and sterile, nothing but a call for me to buy stuff and nothing about the people who run the business. When I read through the ...

Before sending your postcard, flyer, or brochure to print, make sure to prepare the format correctly. Otherwise, your product may come back looking very different from what you sent, and at no fault of the commercial printing company. Below are some print...

1. They are essential. Yes, business cards have been around forever, and everyone has one, but they still do the job. As long as you are able to make your cards stand out from the millions of others, and make them memorable to the customer, they wi...

Each marketing strategy has its own pros and cons, and any company is going to need to decide which strategy will work best for them. This article will go over the details of a direct mail marketing technique using postcards as the primary form of marketi...

A recent survey by Hallmark Business Expressions found that by sending business thank you cards, you can increase consumer loyalty. Approximately two-thirds of consumers surveyed said that when businesses send greeting cards to show appreciation for a pur...

Postcards have a personal feel to them. Remember the first thing you did when you arrived at your vacation destination? Scan the gift shop for the best postcards. The message on each was a variation of “Wish you were here!” Well, marketing postcards a...

Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways. Here is a brief overview of some of the mistakes to avoid when marketing your smal...

One of the hardest things about designing anything is the fact that you have to come up with a design. The first time I was given a project to design something I had to sit back and consider what I wanted to do, only to draw a blank. Ah...

I was watching a tech show recently that was doing some video game reviews. Something they mentioned was a recent complaint being raised by many fans of a series called Diablo. The company that makes this series of games, Blizzard, recently released a ...