There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for. Lead companies sell their leads in a variety of ways. Some allow yo...

When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale. We all have our sales goals to meet on a weekly, monthly, or quarterly basis. This doesn't mean that once we get a sale...

Depending on what you sell, it is not always easy to get your point across, so it is very important to paint a picture with your words to give your customer a visual of your product, or a visual of themselves using your product. When you are meeting so...

Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking. When you approach a prospective customer, it can be a challenge to get the customers attention...

One of the key essentials when it comes to making you and your business successful is advertising. Unfortunately most of us cannot afford to advertise during the super bowl with commercials, or place digital signs along Times Square. Beyond the mail...

When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also. It i...

Just because we receive a referral, it doesn't mean that the sale is ours and the deal is closed even before we make contact. For all you know, the person being referred to you may have also been referred to someone else, so don't take your referrals f...

Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind. This is why it is so very important to have an action plan. An action...

When you are in sales and you come across a customer, you don't want to think of that customer as someone you can only make one sale to, you want to think of them as someone you can make several sales to. I can remember not to long ago when I was in Ba...

One of the best ways to get a referral is to give a referral. When you give someone a referral, they are forever grateful and will feel obligated to return the favor. Before you can go ahead and give someone a referral, you must know them and know thei...

If you happen to be shopping around for a mortgage, it is very important that you first take the necessary time to do your homework. When I say homework, I am talking about research. There are so many loan programs out there that it is easy to get lost...

I worked for years as a mortgage loan officer. During this time I worked with two very successful loan officers, however, their styles were polar opposite. These two guys were opposites to the point where they basically didn't like each other, and spent m...

Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers. They were able to do this because they spent years building their book of...

If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that was healthy, chances are, you would listen to this advice, than go out and buy the product. Why is it that when a doctor recom...

Making a living in sales can be very rewarding, however, it can also be tough at times. That is why it is very important to stay on top of your game at all times. Making a sale doesn't happen by accident or by luck, the sale is made because the person ...