Author Information
Christopher
Member since 17th January 2007
Displaying 91 to 105 (of 300 articles)
01st May 2008
First time Internet marketers most likely have a relatively small budget and are unable to financially support some of the big advertising campaigns that will drive more traffic to their website. Ironically, without the traffic, they're unable to afford ...
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29th April 2008
Though Marketing and Sales must go hand-in-hand to achieve any positive growth, in reality it is mostly the reverse. While bad marketing for a good product can be as disastrous as taking a joy ride in a sabotaged aircraft, poor turn over need not necessar...
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29th April 2008
The aim of marketing agencies is to help the business take its product or service to the customer. In other words, the marketing agency eases the process of marketing that is so crucial for any business.
A marketing agency has a lot of work to do. Thes...
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29th April 2008
Building an online business takes consistent work. While the typical online building task is usually not very demanding it is important to work regularly and never to let up on your efforts. It is a case of the determined, rather than the flamboyant, thri...
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29th April 2008
On the face of it media planning is a dry and boring exercise. Well, it might not be the most stimulating bit of work you could hope to do but it's absolutely critical to the success of your marketing strategy. Here are a couple of pointers about how to g...
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28th April 2008
The trouble with trying to identify "market niches" and "target markets" is that these tend to be disassociated from the real world. They are more associated with statistics and trends, not with real people. Certainly no business can or should market to e...
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26th April 2008
Lots of business owners say grandly they like to add new customers every day but in my view that is a sentiment we would all agree with and not a concrete plan. The question is HOW to get more customers consistently? Well, you need to have some numbers at...
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26th April 2008
What is the right marketing formula for a business? The marketing and the sales departments have always wondered about this. The marketing formula is much like a recipe ? this much of X, and that much of Y. And in the end what you have is a combination th...
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26th April 2008
The main threat of online marketing is the credibility factor. When you go to the local shopping mall you can see the product and touch it and there is also someone to attend to your needs. So on the one hand you have a feel of the product, and on the oth...
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26th April 2008
The most affordable form of advertising available to businesses today, pay per click (PPC) advertisements create leads that help customers find websites with the products or services they're interested in using. PPC provides information about a businesse...
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25th April 2008
A book was published recently, and received great acclaim, entitled "Niche and Grow Rich". What a brilliant title! It is a play on the title of Napoleon Hill's famous book "Think and Grow Rich" which is probably the greatest Self Help book ever written. I...
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25th April 2008
Surveys conducted recently show that spending by students amounted to more than $145 billion this year and nearly $30 billion of that was discretionary spending. What is more, student spending is increasing. Baby boomers' children and their children are, ...
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25th April 2008
Direct Mail marketing can be defined as "marketing through a channel that reaches the consumer directly". The channel is usually through a mailer. Direct mail marketing is also known as "Direct Response Marketing" but there are those who refer to this as ...
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25th April 2008
Many sappy clich�s are associated with relationship such as "appreciation wins over self promotion" and "people don't care how much you know until they know how much you care". Well, my advice is not to get involved in the relationship marketing aspect ...
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25th April 2008
On the Internet, there are two kinds of marketing � B2B and B2C. B2B is 'Business to Business' and B2C is 'Business to Customer'. However in recent years two other terms have also evolved and they are B2E (Business to Employees) and B2G (Business to Gov...
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