http://www.financealley.com en-us editorial@financealley.com This is another very common mistake... Thinking that the deal is done all in the first transaction(s). Let me explain... Many companies see the value of a client simply as the value of all the purchases that customer has made to date, so for examp... http://www.financealley.com/article_556515_15.html 17th June 2008 Sooo many businesses, doing the same thing... Listen, we are subjected on a DAILY BASIS to over 3,000 marketing messages. Therefore you, your product or service MUST stand out. How to do this? Then read on... This is so critical! I often meet with (alt... http://www.financealley.com/article_556514_15.html 17th June 2008 Again, this is a common marketing mistake, that unfortunately almost 95% of businesses make. You must TEST and MEASURE every form of marketing you do. That way you will know what to improve... What to continue rolling out... And what you need to stop... http://www.financealley.com/article_556513_15.html 17th June 2008 This is an interesting statistic: Up to 90% of people who make an enquiry, end up buying that category of product or service within 12 months… However, only 20% of this total, buy from the first company they contacted. So why is that? Chances are ... http://www.financealley.com/article_556512_15.html 17th June 2008 Institutional advertising is a very common part of most businesses marketing strategy. It is also EXTREMELY ineffective. Many business owners have unfortunately bought into, (literally) or been coerced into believing, that if I throw enough of it ‘out t... http://www.financealley.com/article_556306_15.html 13th June 2008