http://www.financealley.com en-us editorial@financealley.com In today’s battered economy, smart small business owners the world over are searching for ways they can not only survive the recession, but thrive. And why not? Throughout history some of mankind’s greatest achievements have happened in the most c... http://www.financealley.com/article_733415_15.html 03rd January 2009 The holidays are fast approaching, and if you’re like many, you’re still “thinking” about what to get your clients. Well, time is running out, so here are some suggestions that will make buying holiday gifts for clients a little easier. 1... http://www.financealley.com/article_716947_15.html 11th December 2008 Times are tough all over. Small businesses especially are feeling the squeeze as credit dries up, and customers stash their wallets under lock and key. Yeah, times are tough. And when times are tough, one of the first things to happen in the smal... http://www.financealley.com/article_703504_15.html 01st December 2008 If cash flow is the lifeblood of a business, then effective business leadership has to be the oxygen. Without it, a company will shrivel up and die. The best time to start laying the foundation for the type of leadership that will grow your company ... http://www.financealley.com/article_683414_15.html 05th November 2008 In today's economic climate, it's more important than ever to save every penny we can in our small businesses. With profits becoming harder to turn, trimming costs needs to be one of the primary focuses of any responsible small businesses - right there b... http://www.financealley.com/article_671724_15.html 21st October 2008 In today's economic climate, it's more important than ever to save every penny we can in our small businesses. With profits becoming harder to turn, trimming costs needs to be one of the primary focuses of any responsible small businesses - right there b... http://www.financealley.com/article_671722_15.html 21st October 2008 If there's one thing most small business owners never have enough of (besides money), it's time. With so many tasks needing to be done, it's nearly impossible to get everything accomplished and have enough time for the other areas of your life. ... http://www.financealley.com/article_658309_15.html 07th October 2008 If you’re like most small businesses, there’s never enough time or money. Especially when it comes to advertising. You know you have to advertise to build business, but it’s hard to advertise when money is tight. That’s where guerrilla adv... http://www.financealley.com/article_657415_64.html 06th October 2008 As someone who has worked on both the creative and executive ends of advertising for 25 years, I can tell you that radio is one of my favorite mediums. Why? Because radio truly is the "theater of the mind." Radio uses voices, music and sound ef... http://www.financealley.com/article_657134_64.html 06th October 2008 “It wasn't raining when Noah built the ark."- Howard Ruff When you think about it, creativity really is about taking a leap of faith. Because creativity allows you to visualize that which isn't…that which you can�... http://www.financealley.com/article_657133_15.html 06th October 2008 Out of all 616,500 words in the English language, one of the most powerful – if not the most powerful – is the word “free.” In fact, when it comes to marketing your product or service, “free” can take on near magical proportions. ... http://www.financealley.com/article_657131_64.html 06th October 2008 One of the most common mistakes small businesses make in their advertising and marketing is focusing on the features of their product or service instead of its benefits. Sometimes this happens because a small business can't afford an ... http://www.financealley.com/article_657128_64.html 06th October 2008 There's no question that advertising can be one of the best ways to increase business. But did you know that the look and "feel" of your advertising - its brand personality - can also help increase (or decrease) your brand's image in the mind... http://www.financealley.com/article_657126_64.html 06th October 2008 Who are you, really? Your brand, I mean. What do you want other people to think when they think about your business, your service, or your product? Do you want them to think your brand is the life of the party, or the designated driver? Is it ... http://www.financealley.com/article_657125_64.html 06th October 2008 There comes a time in many small businesses when a decision has to be made whether or not to hire employees. Maybe you've reached the point where you need to grow, but you're not sure you're ready to bring on more people. Or maybe you want to stay... http://www.financealley.com/article_657123_15.html 06th October 2008 You’ve probably heard the old adage “If you don’t stand for something, then you’ll fall for anything.” While the quote refers to politics and ethics, the same thing can be said for your small business, only it might go something like this... http://www.financealley.com/article_657122_64.html 06th October 2008 These days, time is money. And while many companies are encouraging creativity in the workplace because they know it will have a positive long-term effect on their bottom lines, other companies are simply tightening their belts and asking employees t... http://www.financealley.com/article_657120_15.html 06th October 2008 Have you ever thought about what sets your service or product apart from your competitors? What's the "one thing" you can say your small business has that no one else can claim? In other words, what is your Unique Selling Proposition - also known as a... http://www.financealley.com/article_657119_15.html 06th October 2008