http://www.financealley.com en-us editorial@financealley.com Why Managers Need the PR Advantage Where is there a business, non-profit or association manager who does not need all the help he or she can find in achieving their managerial objectives? Help like altering individual perception leading to chan... http://www.financealley.com/article_11188_15.html 04th October 2005 Want to Light a Fire Under Your PR? Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation. Those embers can leap into flame when business, non- profit or association m... http://www.financealley.com/article_10634_15.html 01st October 2005 What Does the Public Relations Client REALLY Want, and Why? It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what the... http://www.financealley.com/article_10612_15.html 01st October 2005 The public relations bar, should such a proficiency measure ever come about, may well include a test of PR's fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which somethi... http://www.financealley.com/article_8398_15.html 09th September 2005 Yes, There is a PR Sweet Spot And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies posit... http://www.financealley.com/article_4594_15.html 11th August 2005