http://www.financealley.com en-us editorial@financealley.com Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your custome... http://www.financealley.com/article_41922_64.html 05th April 2006 Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in unders... http://www.financealley.com/article_39120_64.html 28th March 2006 Market segmentation is widely defined as being a complex process consisting in two main phases: - identification of broad, large markets - segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes a... http://www.financealley.com/article_12704_15.html 18th October 2005 The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?" A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, oportunisti... http://www.financealley.com/article_6880_15.html 28th August 2005 We all know that nothing runs without a plan, and a plan cannot run without having its objectives set. That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website promotion or weigh... http://www.financealley.com/article_5370_15.html 17th August 2005 This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers. When thinking of market research, surveys are most likely the first technique that comes to o... http://www.financealley.com/article_5364_15.html 17th August 2005 Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!) Have you been online later? I suppose so... Was there nothing to bother you, on the thousands of sites ... http://www.financealley.com/article_5356_15.html 17th August 2005