http://www.financealley.com en-us editorial@financealley.com If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be? How about: "What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?" Many ... http://www.financealley.com/article_21416_15.html 30th December 2005 Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Who? Tell the reader who your product will help... http://www.financealley.com/article_21414_15.html 30th December 2005 Regardless of what you're selling, marketing or promoting, you have to have a good understanding of your audience before you can create effective copywriting. Without knowing who you're writing for and what they hope to get from the copy you create, your ... http://www.financealley.com/article_17036_15.html 24th November 2005 Many professional copywriters estimate that the headline contributes 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sale... http://www.financealley.com/article_1475_15.html 26th March 2005 Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fai... http://www.financealley.com/article_1474_15.html 26th March 2005 Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are ofte... http://www.financealley.com/article_1473_15.html 26th March 2005 Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling propos... http://www.financealley.com/article_1472_15.html 26th March 2005 Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has bec... http://www.financealley.com/article_1471_15.html 26th March 2005 Let's have a little fun with this article. I'll take a look at some headlines that I saw this last week while waiting in line at the local grocery store. Then we'll see if we can turn them into formula templates that can be used for Internet Marketin... http://www.financealley.com/article_1470_15.html 26th March 2005 Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients? Most l... http://www.financealley.com/article_1469_15.html 26th March 2005