http://www.financealley.com en-us editorial@financealley.com Have you ever received a sales letter or marketing piece that didn't speak to you at all? What about receiving a communication that addressed you as 'madam', when in fact you are a chap? (... and vice versa) One of the biggest secrets of getting a ... http://www.financealley.com/article_1567_15.html 17th April 2005