http://www.financealley.com en-us editorial@financealley.com The identity statement should allow anyone to understand or recognize your business as you would like them to. Taking this one step further, it should also answer the question – Who Cares? … If you are having trouble with your identity statement, ask... http://www.financealley.com/article_126134_15.html 03rd February 2007 Every rose has its thorns and that’s true in the garden and in business. Starting a home based business requires skill in navigating the thorns you encounter as your business begins to grow. I began researching home based businesses because of the advan... http://www.financealley.com/article_107076_15.html 18th November 2006