http://www.financealley.com en-us editorial@financealley.com But what they don't yet realize is the fact that by the very nature of advertising it has always been thus! If today's TV buying is the model for the future advertisers are in trouble. Virtually all parties involved -- marketers, media buyers and the medi... http://www.financealley.com/article_696377_15.html 27th November 2008 Are we at all surprised that the current advertising crisis has come this far? Let's be honest: the warning voices have been around for a long time, the fact that these warnings were consistently ignored has now brought about the near collapse of the sys... http://www.financealley.com/article_696372_15.html 27th November 2008 Are we at all surprised that the current advertising crisis has come this far? Let's be honest: the warning voices have been around for a long time, the fact that these warnings were consistently ignored has now brought about the near collapse of the sys... http://www.financealley.com/article_685975_64.html 12th November 2008 But what they don't yet realize is the fact that by the very nature of advertising it has always been thus! If today's TV buying is the model for the future advertisers are in trouble. Virtually all parties involved -- marketers, media buyers and the medi... http://www.financealley.com/article_681966_64.html 04th November 2008 Whilst experimenting with social networks, user-generated content and on line video, marketers appear content to view games as little more than another advertising platform. The untapped potential of game playing lies in their ability to tell stories, th... http://www.financealley.com/article_568700_64.html 02nd July 2008 And it most certainly isn’t a case of "You pays your money and you gets your Choice" So many billions of dollars/pounds are spent on television advertising that a lot rides on making the right commercials and providing some sort of real accountability.... http://www.financealley.com/article_562845_64.html 25th June 2008 Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of... http://www.financealley.com/article_560873_64.html 21st June 2008 Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of... http://www.financealley.com/article_560859_64.html 21st June 2008 The £500,000 Honda waste of money on “live” television advertising is perhaps, the final straw in the acceptance of advertising as a means of “communicating” with consumers. Our unwillingness to admit to the huge failings of advertising are re... http://www.financealley.com/article_560858_64.html 21st June 2008 The most dramatic and disturbing period in modern media history is clearly present, yes, actually dominant: The transformation to “ digital”. The consequence will be that the traditional marketing consultants must adapt to a fundamentally different w... http://www.financealley.com/article_558901_64.html 20th June 2008 The £500,000 Honda waste of money on “live” television advertising is perhaps, the final straw in the acceptance of advertising as a means of “communicating” with consumers. Our unwillingness to admit to the huge failings of advertising are re... http://www.financealley.com/article_553472_64.html 09th June 2008 …I can’t imagine! A recent article on the state of television said “Surely a fine of £6 million isn’t going to prevent ITV from cheating and lying to viewers” It went on to say “But nothing will change, TV by its very nature is deceptive a... http://www.financealley.com/article_545033_64.html 22nd May 2008 The substantial revenue generated by the broadcast and cable up front is more a result of long-standing process than logic. The billions of dollars/pounds/yen generated for the broadcast and cable networks persist on this imprecise practice of guarantee... http://www.financealley.com/article_536853_64.html 14th May 2008 ... of the advertising industry! The substantial revenue generated by the broadcast and cable up front is more a result of long-standing process than logic. The billions of dollars/pounds/yen generated for the broadcast and cable networks persist on ... http://www.financealley.com/article_536691_64.html 14th May 2008 Clients and their brands risk alienating consumers by running TV-style ads before and after Internet TV programs, according to research. The majority of commercial broadcasters rely on pre- and post-roll ads to generate revenue from video-on-demand pla... http://www.financealley.com/article_532213_64.html 08th May 2008 ...to the advertising business! Let’s face it he is an accountant turned adman. He may possibly have been a very good accountant but as an adman he is turning into a disaster! As some of his recent pronouncements will serve to confirm. He was ... http://www.financealley.com/article_532210_15.html 08th May 2008 Clients and their brands risk alienating consumers by running TV-style ads before and after Internet TV programs, according to research. The majority of commercial broadcasters rely on pre- and post-roll ads to generate revenue from video-on-demand pla... http://www.financealley.com/article_530973_64.html 07th May 2008 does immense damage to the advertising business! Let’s face it he is an accountant turned adman. He may possibly have been a very good accountant but as an adman he is turning into a disaster! As some of his recent pronouncements will serve to c... http://www.financealley.com/article_530954_64.html 07th May 2008 Advertising agencies have, for years, been past masters of making an arresting claim whenever they are hazy about facts or logic, which happens to be most of the time! The world, the media and our own country have for too long indulged advertising by... http://www.financealley.com/article_519729_64.html 18th April 2008 The evidence is all around you and yet those pesky advertising agencies are still pestering you to waste vast sums of money on Web 2. Consider this: Businesses that advertise on line are facing an uphill struggle to connect with users of social network... http://www.financealley.com/article_512903_64.html 08th April 2008 The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ponies. Advertising agencies still espouse solutions that... http://www.financealley.com/article_512901_64.html 08th April 2008 We started writing articles on marketing/advertising communication around 2006, so we felt that we should conduct a review of the changes that are taking place since the advent of new technology and the growth of the Internet as an advertising medium. ... http://www.financealley.com/article_512897_64.html 08th April 2008 The fanfare that greeted the emergence of integrated marketing communications in the early 90s has died away, leaving the industry uncomfortably aware that it still represents a series of one-trick ponies. Advertising agencies still espouse solutions that... http://www.financealley.com/article_508871_64.html 04th April 2008 If you understand the word “communication” then it will help to provide you with an understanding of the crisis that is sweeping the globe in the wonderful wacky world of Advertising! At present there is almost no confidence in Advertising and no c... http://www.financealley.com/article_507264_64.html 03rd April 2008 The evidence is all around you and yet those pesky advertising agencies are still pestering you to waste vast sums of money on Web 2. Consider this: Businesses that advertise on line are facing an uphill struggle to connect with users of social network... http://www.financealley.com/article_507263_64.html 03rd April 2008 Of the very principals that govern the existence of advertising. Advertising has to modernize and change – dramatically. The current model of advertising was developed in the Sixties when product choice was much more limited and people were easier to s... http://www.financealley.com/article_506894_64.html 03rd April 2008 I think that we in Advertising are on such a sea. The economic winds seem to be gusting one way, while the optimistic language of Marketing/Advertising people gust another. Yet most of my advertising friends, in the backs of their minds, harbor doubt... http://www.financealley.com/article_503129_64.html 02nd April 2008 A change is taking place in the business world and a change in the advertising world must follow. To suit an altering climate Clients need a change of focus, of advertising and of marketing. The new marketing language should be about waste, maladmin... http://www.financealley.com/article_501353_64.html 01st April 2008 A seven-word statement that could lead to the most fundamental changes yet experienced by advertising agencies world-wide, believes Forrester Research. These are the chilling words that introduce yet the latest research emanating from the USA. on the s... http://www.financealley.com/article_487179_64.html 08th March 2008 A seven-word statement that could lead to the most fundamental changes yet experienced by advertising agencies world-wide, believes Forrester Research. These are the chilling words that introduce yet the latest research emanating from the USA. on the s... http://www.financealley.com/article_486054_64.html 06th March 2008 perfect Sunday Roast... Perhaps this little anecdote perfectly sums up what can easily happen to stymie progress in advertising/marketing or life generally. And perhaps why youngsters in advertising to day find it difficult to step out and challenge... http://www.financealley.com/article_485750_64.html 05th March 2008 That goes for Clients as well as staff. Because the party is well and truly over. Although truth be told the advertising agencies are the last ones to realize that fact.. A very recent report from America states that “one marketing executive who... http://www.financealley.com/article_481039_64.html 25th February 2008 Sin No. 1 And in many ways this is the biggest sin of them all! The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it ... http://www.financealley.com/article_476450_64.html 19th February 2008 When it was reported that 65% of all marketing spend in 2007 had no effect on consumers! Despite the fact that working in Advertising is not rocket science, accountability is not a strong factor…creativity is! As more and more evidence emerges as ... http://www.financealley.com/article_464590_64.html 31st January 2008 And start telling the truth for once. Robert Shaw, Professor of Marketing Metrics recently said “Advertising is a zero-sum competitive game, strong advertisers grow at the expense of weak ones, stealing customers from the weak…as many campaigns sho... http://www.financealley.com/article_461823_64.html 25th January 2008 It is fascinating to see the myriad heads of “Communication”, “Strategic Communications”, “Communication Operations”, etc within various companies. The Marketing/Advertising landscape is littered with “goals”, objectives”, and “targ... http://www.financealley.com/article_457700_15.html 22nd January 2008 I see that accountant turned advertising guru, Sir Martin Sorrell, has been indulging in the prophesying business recently. As usual, and as behoves someone in that notoriously inaccurate and unaccountable business of advertising, his prophesies are hop... http://www.financealley.com/article_456854_15.html 22nd January 2008 Supposedly we live in an age when it is easier to communicate than ever before.The sad fact is that due to the fact that we live in an over informed society, we are now turning away from the downpour of information that is vainly trying to att... http://www.financealley.com/article_240542_64.html 06th November 2007 I felt a breeze of excitement the other day, just about everyone I knew said that a major change of attitude, from a major multi-national client, was about to occur. I was told that this major change in attitude towards advertising was because of a ne... http://www.financealley.com/article_192191_64.html 25th July 2007 And once again it is T.V. that confirms the fact! Channel 4 has admitted there is something very fishy about "The F word", the food show starring Gordon Ramsey. To cut a very long story short, Ramsey didn't catch all those fish that the programme cl... http://www.financealley.com/article_190086_64.html 24th July 2007 And once again it is T.V. that confirms the fact! Channel 4 has admitted there is something very fishy about "The F word", the food show starring Gordon Ramsey. To cut a very long story short, Ramsey didn't catch all those fish that the programm... http://www.financealley.com/article_189775_64.html 24th July 2007 Fame by association, or even transient celebrity would appear to be far more attractive than hard work! The reason some of the young people enter advertising these days is not to sell their Clients products, heaven forbid! Selling? Ugh, how awfully com... http://www.financealley.com/article_186793_64.html 20th July 2007 By which I mean that the people in the Advertising/Marketing industries don't really understand what they are supposed to be doing. And to illustrate my point I will take a statement made recently in association with the launch of the Apple 1Phone. T... http://www.financealley.com/article_183145_15.html 05th July 2007 We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising. Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intellig... http://www.financealley.com/article_181491_15.html 01st July 2007 Despite spending hours on the 'phone or online your customers are just not connecting with you, resulting in angry customers hanging up and going elsewhere. We are becoming more and more divided by technology. Your customers' dread interactive voice-... http://www.financealley.com/article_176526_15.html 19th June 2007 We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry. Yes, we read that there is plenty of news regarding the imminent a... http://www.financealley.com/article_175571_64.html 16th June 2007 And exactly where are advertising agencies rushing to at the moment? Why Web 2.0 of course! So be very careful because the signs of a backlash against The Internet are already beginning to emerge. To start with the Web was not designed as a mas... http://www.financealley.com/article_174793_15.html 16th June 2007 And exactly where are advertising agencies rushing to at the moment? Why Web 2.0 of course! So be very careful because the signs of a backlash against The Internet are already beginning to emerge. To start with the Web was not designed as a mass ... http://www.financealley.com/article_174626_15.html 15th June 2007 If you have ever listened to one of those Internet Advertising Geeks you will understand completely what I have to say next. They talk so much gobbledegook that when they say that they can advertise your product on Web 2.0 you become pathetically grate... http://www.financealley.com/article_172419_64.html 10th June 2007 It's "Why do people fail to even consider them?" One of the major problems with advertising is that there are far too many Chiefs and no Indians at all! And all have a different opinion as to why advertising is under severe questioning. Here are ju... http://www.financealley.com/article_171422_15.html 07th June 2007