Sales and marketing are a key part of business success
24th November 2008
Giving gifts exudes the feeling of thoughtfulness and care, yet it becomes baffling on the part of the giver. Oftentimes, one experiences difficulty choosing the right kind of gift for each family member and friend. People say, “A simple greeting is goo...
24th November 2008
Perhaps the biggest challenge faced by salespeople is the problem of chasing prospects. In this article I’ll explain exactly why that happens, and how you can avoid it entirely and make prospects chase you instead.
I once heard Donald Trump say, "In...
24th November 2008
A consipiracy exists in the world of selling. A cold calling conspiracy.
What I’m talking about is the requirement by most sales organizations to make cold calls on your time and at your expense. They say that cold calls equal appointments equal sa...
24th November 2008
Sales managers frequently approach me for advice on how to keep salespeople motivated, especially when sales reps get into a rut - and seem to keep slipping deeper into it. Telling managers what not to do usually solves the problem. Most managers do thing...
24th November 2008
Writing effective ads for internet marketers is one of the biggest challenges they have to face. As you can see, there a lot of ads found everywhere. With the advancement of technology today, there are a lot of nice ads out there which are really encourag...
24th November 2008
I know it can sound a little paranoid to wonder all the time what everyone is saying about you, but for a business, you really need to keep track of these kinds of things.
The truth about marketing is that no matter how much you plan and no matter how ...
24th November 2008
One of the most important things you can do as you grow your business is to know who your market is and what they want.
A great way to find out what’s “hot” is to conduct online research. Although a great recommendation, many people have no clue...
24th November 2008
If this description fits you, then you are one of many people who are trying to start an eBay business and who spend a great deal of time trying to figure out what will sell best on eBay. Many of these people have elaborate systems for determining this in...
23rd November 2008
There are many companies who just look at marketing as one large campaign after another. For the biggest of the big corporations this is probably going to be accurate, because they can afford to never let up. Every major marketing push is going to flow sm...
23rd November 2008
Depending on your message your marketing is naturally going to have to change. Shorter messages require different types of advertisements than longer ones. Certain types of messages require different methods of advertising, and can be vastly different dep...
22nd November 2008
With the economy in dire straits it's no wonder why so many people are flocking to the internet seeking ways to make money. But with the overwhelming prevalence of idiots trying to pedal the American Dream in downloadable form it makes a person wonder jus...
22nd November 2008
The moment you use the old-school cold calling approach -- the traditional pitch about who you are and what you have to offer -- you trigger the negative "salesperson" stereotype. And that means instant defense or rejection. I call it "The Wall."
The ...
22nd November 2008
I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard.
If you can't stand writing, you're in good company. Most of us feel the same. I...
22nd November 2008
In some regards for marketing repetition is a powerful tool. The more a person hears or sees something the more likely they are to take it to heart and to remember it down the line. This is used by many marketers to get their message across, and that’s ...
22nd November 2008
We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not.
Let me start with some examples of what I'm talking about. At one position I held, I...
