Susan Friedmann's Articles

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Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make
Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows
Rising Exhibiting Costs Places New Premium on Efficiency
Super Seminars: Enhance Your Expert Identity By Teaching the Classes Everyone Wants to Take!
Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out!
Saving Time and Energy: A 6 Step Process to Adopting New Technology
Consultative Selling for Nichepreneurs™
The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need
How to Avoid Eating Your Words: 10 Essentials for Networking at Tradeshows and Events
Narrow Your Niche: Six Ways to Define Your Target Audience
Eight Effortless Exercises to Improve Tradeshow Performance
After The Show: Self Analysis A Critical Component to Improve Performance
A Circle of Friends: Nichepreneurs and the Power of Relationships
Make Life Easier to Enjoy Greater Success
Mystery Shoppers Enhance Tradeshow Performance
Creating a Realistic Tradeshow Budget: How to Avoid Nickel & Dime-ing Yourself to Death
Are You “Cell”ing Yourself Short?
Winnie the Pooh™ and You…at the Tradeshow?
Back To School Supplies
That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit
Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know
By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows
Begin at the Beginning: Secrets for Success
Show Me the Money: Maximizing Tradeshow ROI
Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
The Power of Podcasting: What Exhibitors Need To Know
Just a Click Away: Using the Internet to Facilitate Your Market Research
What's In A Name? The Six Essential Elements You Need To Know
What To Do When Nothing's New: Five Strategies for Success
Media Darlings: The Top Ten Do's and Don'ts of Working with the Press
Wagging the Dog: Plan Ahead for What Happens After the Show
Strong Arm Sales Stop Success Cold
Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask
Make Some Noise: Seven Super Promotion Steps
Preshow Planning Equals Success: 10 Essential Questions You Have To Ask
Countdown to Success: Twelve Things to do Twelve Months in Advance
Always Leave Them Laughing: Integrating Humor into Your Trade Show Marketing Campaign
Keep One Ear to the Ground: Essentials for the International Exhibitor
The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
Rut Busters: Changing Your Trade Show Routine
Is Sponsorship Right for My Company?
Sex SellsOr Does It?